Value-Adding Content Marketing involves the creation of online material which can be shared across all available platforms known to date. As of right now, the vast majority of your content should live within your website. Your secondary goal should be to use platforms such as Google, YouTube, Facebook, Instagram, LinkedIn, Tik Tok, and Snapchat.
When creating articles, videos or photos for each platform it is essential to be omnipresent. This allows you to build and reach multiple and diverse audiences without missing any opportunity. As a result, the types of posts that you should look to focus on this 2020 are Videos, blogs, and social media.
There are two main goals your content marketing efforts should fulfill EDUCATE and MOTIVATE your buyer persona.
The idea is to be engaging so that potential customers, clients and people that can watch your videos, can read your blogs, can relate to your social media posts and most important all can UNDERSTAND YOUR BRANDS MESSAGE.
Ultimately leading them to make a decision to choose you over your competition because you’ve delivered the most value. So let’s begin with Tip #1 it’s obvious but it’s more important now more than ever.
Contact Us
https://topshotpromarketing.com/top-3-value-adding-content-marketing-tips-in-2020/
No comments:
Post a Comment